Orientation of Marketing in Production
Consumers prefer products that
they are widely available and cheaper than the
the rest.
Orientation of marketing in the product
Consumers prefer products
superior quality, performance and innovative.
Orientation of
Marketing On Sale
Consumers will buy one product.
only if the company is aggressive.
sales and promotion strategy.
Orientation of Marketing in the Market
Focus on their needs and desires
target market and superior value delivery
than competitors.
Orientation of Marketing in Society
Focus on their needs and desires
target market and superior value delivery
than competitors, at the same time
satisfaction of not only the needs of the individual consumer, the needs of society as
total.
Orientation to Production
This orientation argues that consumers would prefer those
products, available in large quantities and low cost and has two orientations:
- The demand for a product is greater than its supply, and
the company must find ways to increase its production. - The product has a large production cost and should be reduced through
increase productivity.
But it creates a risk for companies as it leads to excessive
focus on their own functions only.
