Planning Marketing Strategy
In general, strategic planning is the systematic process of
include:
assessment of the nature of the business
the definition of its main long-term goals
identify quantified targets
develop appropriate strategies to achieve the objectives
the allocation of resources.
The essence of strategic planning lies in the consideration of the current
alternative strategic decisions based on their possible outcomes
over time.
Given that strategic planning encompasses all the functions of a
this includes marketing, whose contribution is
it is very important because of its market orientation.
and its decisions concerning the choice of product-market combinations
for the business.
By marketing strategy is meant the process by which a
business can focus on how to use the limited
resources available with the best opportunities in order to increase its profits
and face the competition.
The goal of using the marketing strategy is to increase sales
a company through the sales of its products in the target market
delineated from before.
In conclusion, the marketing strategy is directly linked to the sales of a
and directly depends on the position and market share it holds, their
its goals, its opportunities and its resources.
Strategic marketing planning helps a business evaluate its
its performance, to identify the strengths and weaknesses it has, to predict the
and choose the strategy to follow.
Training material for the subject of training entitled:
It also shows how a business can combine the attractive opportunities that
they are presented in the competitive environment that operates.
Marketing planning depends on the firm’s ability to propose
ideas to develop new products, to be able to find the new opportunities that
there are and implement specific programs. Implement the programs
and if it is found that there are deviations from the goals then proceed to
necessary corrections.
Finally, strategic marketing planning imposes a long-term
perspective in the management of the company, contributes to the strategic allocation of resources
and helps to direct, coordinate and control the productive,
warehousing and economic decisions and procedures
