What Are the Useful Sectors of Advertising in 2023?
Marketing, as far as its operators and fields of application are concerned, is not subject to
in restrictions. It can be applied by manufacturing or commercial enterprises
for the promotion of consumer or industrial products, by enterprises
provision of services by the state or non-profit organizations for the
promotion of social ideas (ecology, road safety, etc.), from Sports
unions, organizations and political parties, or even from countries for the
promotion of their tourism, promotion of their cultural heritage or
improving their image.
The Marketing of Consumer Products
It focuses on people and aims to satisfy their needs and needs.
his desires. At the same time, modern enterprises use the principles and
techniques of marketing to create and maintain satisfied and loyal
customers.
The marketing of industrial products
It aims to satisfy the purchasing requirements and needs of
companies and organizations, through the “solutions” offered by the ” business
supplier ” to “company-buyer”.
The Marketing of Services It is characterized by certain singularities that are directly related to the
specifics of the services. However, it is generally governed by
same principles governed and marketing of products. When it comes to
Services addressed to end consumers or users, such as
banking or tourist services, life insurance, etc., the activity of
Marketing is related to that of consumer products.
When it comes to providing professional services, such as transportation,
insurance, consulting or other services, its activity is relevant
with that of industrial products.
The Tourism Marketing
It aims to promote tourism in a country or specific regions of the country.,
as well as the promotion of some alternative forms of tourism, such as
agrotourism, conference tourism or health and beauty tourism.
Export and International Marketing
Export Marketing goes beyond the borders of a country and has as its object
the expansion of foreign markets and the promotion of products or services in
these markets. International Marketing has a wider dimension, because it is not limited
in export activity, but includes a wider mix
business operations, such as product production, network development
sales etc., as well as the implementation of integrated programs
Training material for the subject of training entitled:
“Digital marketing and e-commerce”
Marketing, or even the creation of joint ventures in various countries where
they are directly related to the specifics that the services have.
The non-profit marketing organization
It has as its object the application of the general principles and techniques of Marketing
organizations in this category.
The Integrated Programs
communication of the various ministries for the Prevention of road accidents,
the protection of forests from fires or other organisms, such as O.MRS.BE
in order to combat drugs, they are essentially activities that
they are part of the marketing industry.
Cultural Marketing
It has as its object the application of the general principles and techniques of Marketing
for the purpose of viewing cultural events. It also has as its object
promotion of various styles, attracting visitors to museums,
galleries or other cultural sites, as well as the promotion of cultural
products or services.
Political Marketing
It has as its object the application of the general principles and techniques of
Marketing in the political field. The communication activity of the parties,
as well as their campaigns to attract voters or to
anti – advertising actions of the opposing parties are included in the
activities of Marketing.
Sports Marketing
It has a twofold character. It includes, on the one hand, actions to disseminate and
development of sports and other actions to promote products; or
services through sport .
The National Marketing
It has as its object the promotion of a country in the wider geopolitical space that
it belongs, or even to the whole world, in order to achieve specific
goals, such as creating an image, highlighting specific branches of
economy, undertaking the organization of major sporting events, etc.
